Yesterday I woke up bright and early in my empty apartment, put on my favorite pair of slacks and new blazer to walk into 35 W Wacker. Walking into my first day at Leo Burnett, I was determined to take advantage of every interaction. Normally silent in foreign situations, I gathered the nerve to talk to the girl in the elevator that looked like a fellow intern. She turned out to be an account management intern on the Samsung account, and I had the opportunity to talk to her while we waited on the couches, rather than pretending to be preoccupied on my Blackberry.
Orientation ran until 1PM, but I really enjoyed the corporate culture. The advertising industry is known to have long, pressure-filled hours, but LB tries to give their employees a good balance between work and personal life. From their casual dress code (I can basically wear whatever I would wear back home to work) to the colorful modern furniture, I am really digging it here. They even have free beverages in the fridge mostly Coca-Cola products and Miller beer (they're our clients) haha.
When I first found out that I was assigned to the Hallmark account, frankly I was a bit disappointed. Out of all their cool clients like P&G, Samsung, Kellogg's, Nintendo, and Blackberry, why did I have to get a greeting card company right? I spent most of the day yesterday reading past competitive reports/summaries and checking out some websites online, and I have to admit, this is pretty cool. LB has made some tight ads for Hallmark, most of which are funny (to my surprise).
So the interesting thing about Hallmark is, our main competitors aren't other card distributers like American Greetings, but rather the evolving forms of communication through today's technology. I mean, why buy a greeting card when you can connect with your friends and family with more immediate forms of communication, right? A short email. A punctual voicemail. An abbreviated txt. In efforts to alleviate this problem, Hallmark began producing cards with sound. Alot of the neat commercials I saw encompassed this product, and after watching the ads I actually wanted to go out and buy them! Haha check out this Father's Day commercial below.
Orientation ran until 1PM, but I really enjoyed the corporate culture. The advertising industry is known to have long, pressure-filled hours, but LB tries to give their employees a good balance between work and personal life. From their casual dress code (I can basically wear whatever I would wear back home to work) to the colorful modern furniture, I am really digging it here. They even have free beverages in the fridge mostly Coca-Cola products and Miller beer (they're our clients) haha.
When I first found out that I was assigned to the Hallmark account, frankly I was a bit disappointed. Out of all their cool clients like P&G, Samsung, Kellogg's, Nintendo, and Blackberry, why did I have to get a greeting card company right? I spent most of the day yesterday reading past competitive reports/summaries and checking out some websites online, and I have to admit, this is pretty cool. LB has made some tight ads for Hallmark, most of which are funny (to my surprise).
So the interesting thing about Hallmark is, our main competitors aren't other card distributers like American Greetings, but rather the evolving forms of communication through today's technology. I mean, why buy a greeting card when you can connect with your friends and family with more immediate forms of communication, right? A short email. A punctual voicemail. An abbreviated txt. In efforts to alleviate this problem, Hallmark began producing cards with sound. Alot of the neat commercials I saw encompassed this product, and after watching the ads I actually wanted to go out and buy them! Haha check out this Father's Day commercial below.
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