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Why I love marketing

If you've been around me long enough, you probably know how much I love good deals. I've been an avid follower of Dealnews and Spoofee for years, and this year I started sharing the good news of Groupon and Livingsocial with more passion than I evangelize about Jesus.

A few weeks ago I publicized on my facebook about a local skydiving deal, encouraging "anyone whose life bucket list includes skydiving to take this chance" and purchase the deal. I didn't understand the power of social media until a friend walked up to me the next day and told me that after seeing my "exhortation", he and fifteen of his friends purchased the deal together and will all be jumping out of a plane in September. I was in shock but also stunned--what if I shared about Jesus with such passion and enthusiasm?? Would fifteen others buy the product I'm selling with just as much excitement?? What if I shamelessly and convincingly "sold" Jesus on my facebook?

Yesterday on a rare *open* Monday night, I had the chance to grab dinner with a few of my bschool friends who work in Ann Arbor. In typical NY fashion, I suggested going to the Blue Tractor for $2.95 double-stacked burgers (get the coupon here). It was a great deal but more than that I've really enjoyed my outings with Amanda, Anna, and Alex this year because as different as we are (we weren't really friends in school), one unifying thread is our love for marketing.

Marketing is all about understanding people and developing strategies to most effectively sell them a product, service, or idea that you believe in. I LOVE MARKETING because it doesn't conclude at the end of the business day or is confined to spaces. Wherever I am, whoever I am with, whatever I am doing, I am always trying to understand people around me and how to most effectively present them a product, service, or idea that I believe will benefit them. It just so happens that sometimes that thing is a great new restaurant, a great coupon, or a great trust in a God that's bigger than our circumstances.

A snippet of our dorky marketing humor. Only a few people would appreciate something like this ^_^

Comments

c2 said…
bahaha. i FOUND YOU
April 20, 2011 at 11:10 AM
Eric Yee said…
ahh you used the bridge to life video. i showed that to a pair of my older tutoring students last month =)
May 19, 2011 at 3:58 AM
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